Travelers Perceive Value as Combination of Money, Time and Convenience, According to Smart Destinations Consumer Survey

Value Mindset Expands Beyond Hotel and Airline to Include Attractions and Activities

Boston, MA — Smart Destinations, provider of Go City Cards, the only multi-attraction passes that maximize the fun, savings and convenience of sightseeing, today announced the results of its consumer survey, which explored the depth and breadth of travelers’ research processes and purchase preferences and habits. The survey results are available for download here.

The survey, which includes responses from more than 500 U.S. travelers, shows that consumers take their vacations seriously, seeking advice, conducting online research and actively looking for deals. Today’s travelers engage in an extensive research process, which often takes place over several months and includes numerous and varied information sources. While travelers consult several sources, when asked to select their most trusted sources, they selected the following:

  • Recommendations from friends (92 percent)
  • Online searches (70 percent)
  • Online reviews from other travelers (53 percent)
  • Travel books (50 percent)

 

The survey also revealed that travelers are proactively looking for value, and they are willing to conduct the necessary research to accomplish that. Additionally, travelers’ definition of value is expanding. This value-mindset now goes beyond hotels and airfare and includes attractions, as well as savings in time and added convenience.

  • 75 percent of respondents actively try to get discounted admission in advance if there is a specific activity they want to do on their trip
  • 95 percent of respondents would buy admission in advance if they could “skip the line” at popular attractions
  • 46 percent of respondents would pay more than the retail price to eliminate waiting in line

 

Les voyageurs ont également indiqué que les promotions et les ventes, en particulier celles offrant une 25 pour cent de réduction ou plus, sont des déclencheurs d'achat clés.

  • 90 percent of travelers would pre-purchase attraction tickets for a 25 percent discount
  • 92 pour cent des voyageurs achèterait admission groupée de 3 - 5 attractions à la fois pour un 25 pour cent de réduction

 

“The key takeaway from the study is that travelers today want value in all their travel purchases – including attractions and activities – and they are actively seeking out products and companies that can help them achieve that,” said Cecilia Dahl, President and Founder of Smart Destinations. “We have seen this first hand in the sales of our Go City Cards which in 2010 saved consumers a record $5 million on the cost of attraction visits.”

About the survey

The survey was conducted online in December 2010 via the independent research firm Zoomerang. It polled 503 U.S. consumers who use the Internet to plan and purchase travel-related products and services. Aged 24 and older, these respondents vacation domestically often: 50 percent of the respondents take three or more vacations per year and an additional 30 percent take at least two vacations a year.

À propos de Smart Destinations

Smart Destinations est fournisseur de cartes Go City, les seules passes multi-attraction qui maximisent les amusement, économies et de commodité de visites avec des options d'achat flexibles pour chaque type de voyageur. Disponible points de vente en ligne et dans Walk-Up, cartes Go Ville de Smart Destinations fournissent admission à plus de 500 attractions partout 14 Destinations nord-américaines, y compris Oahu, New York City, Chicago et San Diego. Les passes sont livrés avec extras précieuses, y compris la capacité à sauter la ligne à certaines attractions et des guides touristiques complets qui offrent des conseils d'initiés et les réductions de bonus sur le shopping et manger. Toutes les passes de Smart Destinations levier technologie brevetée de l'entreprise et le plus grand réseau de partenaires d'attraction de l'industrie à économiser les consommateurs jusqu'à 55 % Par rapport à l'achat de billets individuels. La société est basée à Boston, MA. Pour plus d'informations, visitez le site www.smartdestinations.com .

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